This 4 page paper reflects in the marketing and advertising that then student may be exposed to, the was it is perceived and interpreted, considers how it impacts on the decisions that are made. The bibliography cites 5 sources.

Media Depictions of Gender

A 5 page contention that our social constructs of gender are impacted by a number of factors. One of the more insidious of these factors is the media. To some degree, our contemporary ideas of gender are constructed in, by, and through media representations. Children, in particular, are susceptible to the influence of the media in shaping their ideas of gender. These ideas are then put into play in various aspects of our culture, our society, our economy, and our individual lives. Bibliography lists 3 sources.

Media Research Proposal

A 3 page proposal to investigate whether broadcast advertising's use of cultural image is positive or negative, whether it expands knowledge of cultures or merely furthers common stereotypes. The expectation is that advertisements with limited points of reference to a specific culture will carry an overall negative message. We believe that there must be many references to culture for those references to become positive, and that limited references only serve to further stereotypes. Bibliography lists 6 sources.

Media Choice

This 3 page paper considers the different factors that need to be included in a media planners decision regarding which media for to adopt. The example used is a scenario where a planner is promoting the opening of a local club. The bibliography cites 2 sources.

Media Ethics: Enron

7 pages in length. The Enron debacle clearly illustrates how establishing and maintaining corporate ethics is the cornerstone to continued success, both on a personal and professional level. Constant nurturing of moral judgment and a specific code of ethics are necessary in order to perpetuate the positive image required to uphold such policy. The five primary elements of such nurturing include having a clear and concise forthrightness, which is substantiated by culture; appropriate and applicable conformity with regard to difficult situations; managerial involvement and awareness on ethics issues; a nurturing program that is wholeheartedly supported by top management; and staff involvement. These concepts, which are both interrelated and individual at the same time, represent a complete quest toward ethical decision-making. Bibliography lists 6 sources.

Media Relations

This 19 page paper is written in two parts. The first part of the paper gives nine examples of media placements in a variety of mediums including trade press, monthly and weekly magazines, the daily newspapers, television, radio and the internet. The placement is considered for the message who may have placed it why the story was written and why it was published. The second part of the paper the looks at how placement may be undertaken for a specific product or cause. The example used is a campaign to increase the consumption of fruit and vegetables. The bibliography cites 7 sources.

Media Bias and Politics

An 8 page (6 pp. + 2 pp. annotated bibliography) paper which examines how so-called neutral media organizations, particularly the mass media, play a significant role in influencing public opinion. Bibliography lists 5 sources.

Media Bias

This 4 page paper supports the idea that the media is inherently liberal. Argument is made using examples from news television and radio shows. Bibliography lists 2 sources.

Media Change & Communications Theory

A 4 page research paper/essay that examines two communication theories, cultivation theory and technological determinism, and then discusses them in terms of the media change represented by the Internet and specifically blogs. Bibliography lists 3 sources.

Media Usage And Preferences Among College Students: A Comparison Between Television And The Internet

10 pages in length. Much the same way television eclipsed radio more than a half a century ago, the extraordinary technological advancements of computers and the Internet will ultimately overpower the once-omnipotent mode of communication known as TV. Television has been an untouchable resource of information and entertainment for the last six decades; to have this legacy of communication standard unseated so quickly and cleanly by the progressive technology of computers and the Internet is a harsh reality many have seen materializing since before the new millennium. Bibliography lists 13 sources.

Media Critique/Racial Profiling

A 3 page research paper that critiques print media coverage concerning the issue of racial profiling. This is a highly controversial topic since proponents of racial profiling argue that it constitutes a tactic helpful to law enforcement agencies and is specifically needed in the war on terrorism. On the other hand, it is a tactic that frequently targets law-abiding, innocent Americans. Examination of how the media is treating coverage of the national debate concerning racial profile demonstrates that this coverage is, overall, fair and equitable. Bibliography lists 4 sources.

Media Depiction of George W. Bush's Failure to Find Weapons of Mass Destruction

A 6 page discussion of the manner in which the media has dealt with the Bush administration's failure to produce weapons of mass destruction in Iraq. Comparing the media's handling of the initial Persian Gulf War with the current war in Iraq, the author contends that the media dislikes George W. Bush and is using his failure to produce weapons as ammunition in their campaign to discredit him. Bibliography lists 4 sources.

Media Globalization and Democracy

This 13 page report discusses the question "Does globalization of the media offer more or less opportunities for democracy?" Bibliography lists 5 sources.

Media Depictions of the Iraqi People During the Persian Gulf War

A 4 page discussion of the manner in which the Iraqi people were depicted by the media during this turbulent time in history. The author asserts that although this depiction may appear negative from an American perspective, it really was a reflection of the Iraqi ideology. Just as the strong nationalistic tendencies of Iraq and the U.S. alike shaped the public perception of the affairs which were unfolding, so too did they shape the behavior of the American and the Iraqi people. The media, therefore, was fair in its depiction of these people. Bibliography lists 8 sources.

MEDIA AND PUBLIC SPACE

This 10 page media analysis paper describes the role of media in providing a 'public sphere' for a truthful exchange of ideas. The theories of Habermass are discussed and compared to the peacetime incident of the Greenpeace/Brent Spar case ane the wartime situation of the Gulf War. Examples and quotes given. Bibliography lists 6 sources.

Media Impact Upon Foreign Policy

10 pages in length. The media wield tremendous power when it comes to having an impact upon various aspects of daily life. From cultivating bias to planting ideas to skewing facts, mass media are guilty of much indiscretion that often has a detrimental and domino effect upon the given subject about which they are reporting. Indeed, the information explosion has been both a boon and a bust for diplomatic practice, inasmuch as details are available to the public at the drop of a hat yet there is no longer any level of privacy or secrecy afforded governmental policy or decision-making. That the media are present � either permitted or not � at everything from private meetings to the very battles of war speaks to a grand and far-reaching monster that has infiltrated what was once an informed but not inundated global society. Bibliography lists 10 sources.

Media Influence on High Profile Cases

This 12 page paper takes a look at the media attention given to high profile cases. The effects of CourtTV and cameras in the courtroom are discussed. The O.J. Simpson and Fred Neulander cases are used as examples. Bibliography lists 8 sources.

Media Advocacy Campaign: AIDS

6 pages in length. The inherent impact of influence empowered within mass media is an endowment bestowed on only a limited number of social representatives. That media influence can both make or break a particular issue speaks to a level of power so fierce that, if not used in a favorable light, can literally destroy its focus of attention. Addressing the prevention of AIDS is one manner by which mass media have proven to be beneficial to contemporary society, inasmuch as myriad people can be reached through television, magazines, radio and other forms of popular culture. Bibliography lists 6 sources.

MEDIA COVERAGE AND THE WAR

This 8 page paper discusses the media's role in war reporting and the evolution it has undergone since WWII. Examples are given with appropriate quotes from noted experts. Bibliography includes 5 sources.

Media Coverage of Presidential Elections, Debates and Campaigns throughout the Last Century Including Discussion on Bias and Influence

This is a 12 page paper discussing media coverage of presidential elections, campaigns and debates. Throughout the last century media coverage of the Presidential elections, campaigns, issues and debates has grown from print media including newspapers and magazines to include radio, newsreels, television and internet coverage. Newspaper and radio coverage are still considered vital in reaching millions of American but despite its slow start, television coverage has become a major influence regarding public opinion. In most cases, the public are skeptical about the bias which may or may not occur from journalists but they accept this bias because they rely upon the media for their information about the candidates. In addition, television journalists argue that it is their position to provide professional commentary to try and overcome the political �spin� placed on many of the issues by candidates. Election and debate coverage as well have come under controversy as many believe the quick processing of election results provided by the media may influence voter turnout and bias in different parts of the country and media coverage of debates has been shown to change peoples� minds about the initial impression given by the candidates during the debates. Regardless of the controversy which surrounds media coverage, most critics agree that the extensive options available to the public in regards to coverage of presidential events should allow the population to make the best democratic decisions. Bibliography lists 8 sources.

Media in Brazil

This 8 page paper evaluates media in Brazil and compares and contrasts it to American media. Hofstede's model is used in the analysis. Bibliography lists 10 sources.

MEDIA AND ITS IMPACT ON BUSINESS

This 10-page paper examines the impact of the media (television, radio, newspapers and magazines) on corporate America and business industries. The examples cited dealing with media influence include the rise and fall of Enron (and the media's role); how media tarnishes the reputation of the insurance industry and a case study about the importance of business honesty during a PR crisis. Bibliography lists 5 sources.

MEDIA AND THE INFLUENCE OF COMMERCIAL INTEREST

This 5 page paper discusses the effect of the media on the general population and what types of commercial interest are influencing what is being produced. This issue is analyzed in a logical presentation, is concise with quotes from a leading expert on the media. Explanations for the excessive violence, superficiality and obscenity are given in regard to the ownership of the various media conglomerates. Bibliography lists 1 source.

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